Goatish Brand Design

This was a brand design project for an Alaskan themed bar & grill. I used my illustration skills for the logo as I wanted to give it a rustic and traditional style.


Alex McIntosh - Graphic Designer - Brand Design - Goatish

Alex McIntosh - Graphic Designer - Brand Design - Goatish
Alex McIntosh - Graphic Designer - Brand Design - Goatish

The restaurant is inspired by Alaska in the northern states of America where it is cold and mountainous. I have incorporated some knitted patterns into the menus that ties in with the geographically cold roots of the restaurant.

More examples of my biro pen illustrations.


Alex McIntosh - Graphic Designer - Brand Design - Goatish
Alex McIntosh - Graphic Designer - Brand Design - Goatish

Butt Swing is a beer label for a dark treacle stout brewed in-house by Goatish. I have designed it to be in-keeping with the brand design and values of the restaurant, whilst integrating an American hipster theme. Like many of my illustrations, I have used Adobe Illustrator to a create flat vector design.


Alex McIntosh - Graphic Designer - Brand Design - Goatish
Alex McIntosh - Graphic Designer - Brand Design - Goatish

Dressing the Screen Exhibition

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